I’ve been in marketing for about 7 years now. Before then I was a Network Engineer working for the Department of Defense. My greatest lessons in marketing didn’t come from a book or something I learned on the job — they came from observing others whose job it was to market to me.
It is often said that a picture is worth a thousand words but when does it matter what those thousand words are?
If the picture is some form of art then it’s probably okay to let the viewer choose the thousand words… but what if it’s a picture being used in advertising?
Surely you would want the thousand words associated with that picture to be carefully thought out words that you’ve chosen yourself right? The point of advertising should be to convey a specific message. Continue reading “A Picture Is Worth a Thousand Words – Marketing With Pictures”